European Business & Management

Volume 7, Issue 1, January 2021

  • Impact of Market Segmentation Strategies on Customer Loyalty: The Mediating Role of Positioning Effectiveness of Interior Design Industries within the Kumasi Metropolis

    Alfred Owusu, Gertrude Agyemang

    Issue: Volume 7, Issue 1, January 2021
    Pages: 1-13
    Received: 17 November 2020
    Accepted: 4 December 2020
    Published: 22 January 2021
    Abstract: The buying behaviour of potential customers in terms of interior designs in Ghana differs from those in the Western context. There is a relatively low patronage of interior design products or services compared to the Western context (Ogunduyile et al, 2008). Existing literature have often looked at the direct causal relationship between market segm... Show More
  • Board Gender Diversity and Performance of Listed Deposit Banks in Nigeria

    Aladejebi Olufemi

    Issue: Volume 7, Issue 1, January 2021
    Pages: 14-23
    Received: 12 February 2021
    Accepted: 24 February 2021
    Published: 4 March 2021
    Abstract: Gender diversity is becoming an issue for boards of companies, regulators, and investors worldwide. Nigeria is not an exception. It is assumed that board gender diversity significantly improves corporate governance and financial performance. Recently, women in both senate and House of representative met and agreed to pursue 35% appointment in publi... Show More